Mini Course to be offered titled Radio Sales and Marketing

Susan Johnston, General Manager of the Cayuga Radio Group, will be offering a mini course titled Radio Sales and Marketing April 18, 19, & 20. Students will learn "everything they wanted to know but were afraid to ask" about the business of radio, from understanding the needs of the client to creating a media plan, proposal and creative presentation; students will also learn strategies that help local advertisers "ring their cash registers." The mini course is open to Park juniors, seniors and students working at WICB and VIC. Space is limited.